The Ben Woolliss Academy Journey: From Vision to Reality
A few years ago, we started supporting Ben Woolliss by sharing knowledge on business, marketing, and brand value through joint ideas and experiences. As other creators were leveraging others’ value online, we launched the Training Academy system on YouTube, combining free content with locked paid videos on a subscription basis.
The early days involved a lot of trial and error, refining the system to make it more useful and engaging. The tests showed real potential for earnings, so we formally created a paid subscription model supported by free content used for marketing.
Oli coached, Ben trained as an aspiring fighter, and Wayne oversaw ideas, business systems, and marketing. Filming through Covid was challenging, but the system structure took shape, gaining subscribers and generating solid revenue. Ben’s social audience grew alongside his fighting career and the brand was rebranded as the Ben Woolliss Academy.
Today, the Academy offers training and educational videos by subscription, with lifestyle vlog content added over time. This platform has allowed Ben to travel and live life independently, pursuing his dreams on his terms.
As new technologies and creators emerge, the Academy will evolve to support Ben’s fighting career and beyond.
